You’re finding it hard to keep track of your customers now that your company is growing, or you simply want to make it easier for you and your management team to handle this information so you can put more time into other things. In an ever increasingly growing market, customer relationships are more important than ever before. Customer information preferences and specifics are vital to closing sales and deals after initial contact with a customer. It can be hard to keep and manage customer information data in an organized and centralized manner without a tool to help. That’s where CRM softwares come in.
What is CRM Software?
The acronym CRM stands for Customer Relationship Management. CRM software refers to software that helps companies strengthen interactions with their customers, promote client retention, and increase growth by better managing their customer base through automated processes and a singular source for better cohesiveness across a company. In an ever automated, AI-driven world, this is of the utmost importance to a company trying to succeed. It allows them to put all customer preferences and information, gathered through various points of contact, in one place.
What is CRM Software Used For?
CRM software is used to help companies better manage customer relations and the information that is gathered through those relations; along with centralizing all of this customer data. It keeps customer information in one place to ensure easy access and improve collaboration of this information within a company by increasing cohesiveness across different sectors or departments.
What is the most commonly used CRM software right now?
Currently, there are many CRM softwares available on the market, but the top two would be Salesforce, which claims to have over 150,000 current customers, and Hubspot, which claims to have over 167,000 current customers.
What are the three types of CRMs?
There are 3 main types of CRM softwares are: Operational, Analytical, and Collaborative. We have an article that goes more into depth on each one, but here are short summaries of each:
- Operational CRM: More geared toward automating and optimizing business procedures and functions in order to aid businesses in tasks that would normally take much more time in relation to following up with customers and marketing.
- Analytical CRM: CRM programs that are focused on analyzing data, better understanding their customer bases, and their specific preferences. These programs are used more to generate data that can be used in analyzing patterns, projections and, and even statistical analysis of past decisions to make better informed decisions in the future.
- Collaborative CRM: These CRM programs are more focused on creating more cohesiveness between different departments within a business, increasing the ability for departments to share crucial customer information, and making information centralized so that everyone is pulling from the same faucet of information to avoid problems.
More CRM Examples
We gave you the top two CRM software companies above based on user base size, but there are actually a wide variety of different CRM softwares being offered on the market currently, and we have a detailed list of the pros and cons of each of these different versions here. For the sake of this article, here are a few that are currently on the market in no particular order:
- Zoho
- Salesforce
- Hubspot
- Dynamics 365 for sales
- Pipliner
- Oracle Sales Cloud
- Creatio
- Pega CRM
- SAP Sales Cloud
- Infusionsoft
- Streak
- AgileCRM
- Spiro
- Insightly
- Sugarcrm
- Bitrix24
- zoominfo
- Top Producer
- Nimble
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